HOW WE DO IT

Here’s our approach

01 Digital Presence Assessment.

Everything starts with your website. Does it convey the right information, emotional response, and message that your buyer needs to hear. We test and do an SEO analysis of your analytics and data from your site to see how it’s doing. From there we decide and recommend if you need a redeveloped and redesigned site, or if there are minor performance adjustments to be made for optimization and conversion.

02 SEO Content Marketing and Findability.

SiriusDecisions has found that, on average, enterprise organizations lose $2.3 million to poor findability per year. If you are not working towards getting on the first page of search results in search engines like Google, you are missing out. 

You also want to ensure you are producing consistent and relevant content across all distribution channels (Google, Youtube, Facebook, Instagram, LinkedIn, Twitter, Blog, Email Newsletter, etc).  Over 46% of your new followers will leave you if you start putting out non-relevant content.  Content is huge. It help people find you, stay and learn about your business, and engage for buying decisions. This is a true precipice for where sales and marketing must meet today.

We start SEO campaigns and develop a seo based content strategy and automation system for your promotion and distribution. This will lead to building the right audience at scale, for immediate and long term new client acquisition.

03 Data-Driven Marketing

Once you have the right foundations in organic content, findability, and conversions, it’s time for you to leverage the power of pay per click advertising and social media advertising to accelerate your attention, engagement and conversion to buyers. We have an end-to-end media and online buying system that ensures your spend is getting the most leverage and effective reach to the right audience.

• 92% of your buyers will visit your site...9 times, as they go through their vetting process to see if you are the right fit for them.
• Web traffic is among the top two most-common measurements of success for content marketing strategies.
• 94% of marketers use social media for content distribution.
• The number of global email users is set to grow to 4.48 billion users by 2024.

No matter what your business is focused on or what your goals are — whether they’re related to SEO, content marketing, social media, video marketing, email marketing, lead generation, advertising, marketing technology, or sales — staying ahead of the curve and turning on a dime is a great way to ensure your marketing tactics stay impactful. This is how you’ll reach your audience members and customers to convert more leads and boost conversions

Most websites we come across in our discovery calls with clients, really 9 out of 10, have outdated static landing pages. If you can’t go to a brand’s website, LinkedIn profile, or YouTube channel and within 30-45 seconds know: 

1. what problem does this brand address? 
2. what industry, type of company and set of circumstances do they engage buyers? 
3. what outcomes do they deliver? 
4. what’s their unique approach to the solution? 
5. is there an easy way to interact, set a call, or download to learn more to see if it’s for them.

You are missing out on having an effective digital marketing strategy and systems that can yield you massive attention, engagement, and conversion of qualified leads.